Welcome to The Uncommon

We're here to break tradition for the better and present a new way to drink grapes from our own backyard.

Our premium wines are made to be enjoyed effortlessly, with the smallest carbon footprint. Perfect for those moments when a bottle just doesn’t suit.

Step into our world.
Embrace the unconventional.

BORN IN MARLBOROUGH

Carefully and thoughtfully crafted from New Zealand's most famous wine region.

Our wines are expertly balanced, perfectly bubbling and made to thrive in a can.

Unbelievably good bubbly

At The Uncommon, sustainability has been cultivated at our core.

From our local production, to the low carbon footprint cans, to our carefully selected partners, we are here to make beautiful wine for people and for the planet.

Why cans?

Our cans are not only better for our style of wine, but also better for the planet.

We make young, perfectly bubbling, aromatic wines.

Air and light are the worst things for them.

Our cans keep our delicious wines fresher for longer.

So, if you want wine bursting with freshness, pick up a can.

Cans have a carbon footprint 1/4 of that of a traditional bottle.

The aluminium used is endlessly recyclable.

A glass bottle takes more energy to recycle than make new.

Cans recycle with a fraction of the energy making them.

And end up back on the shelf as a new can within 60 days.

Find yourself without a corkscrew? Not a problem.

Prefer not to take glass to the beach or out on the boat? We've got you covered.

Only want a little bit of bubbly? One is just 1/3 of a bottle.

Want to get out and about? They’re lighter than air.

We make young, perfectly bubbling, aromatic wines.

Air and light are the worst things for them.

Our cans keep our delicious wines fresher for longer.

So, if you want wine bursting with freshness, pick up a can.

Cans have a carbon footprint 1/4 of that of a traditional bottle.

The aluminium used is endlessly recyclable.

A glass bottle takes more energy to recycle than make new.

Cans recycle with a fraction of the energy making them.

And end up back on the shelf as a new can within 60 days.

Find yourself without a corkscrew? Not a problem.

Prefer not to take glass to the beach or out on the boat? We've got you covered.

Only want a little bit of bubbly? One is just 1/3 of a bottle.

Want to get out and about? They’re lighter than air.